Fred Horch wants to save the planet. He's got a store in Brunswick, Maine with all the goods to help you do the same. He's the ultimate resource for composting equipment, energy efficient light bulbs, non-toxic paints and finishes and all sorts of environmentally friendly goods, gifts and supplies.

We created his complete brand essence from scratch to specifically communicate an old-timey, trustworthy yet environmentally friendly feeling. We created his logo, tagline, identity and brand standards for signage and publications. We printed his identity with letterpress which featured a handcrafted, old-timey feel as well as being the most sustainable method of printing possible.