A brand for any business or organization is a lot more than a logo. It is the sum total of every customer experience. It’s your business card, the way you answer the phone, the tone of the copy on your website, the presentation of your product on a shelf, the quality of your service, the happiness of your employees, the trust of your vendors, and more. But ultimately it’s your reputation. It’s the answer a customer gives when asked “who is this company?” And it’s the most valuable asset of your business.

A responsible brand is one that is based on strong core values. It integrates reduced environmental impact, the betterment of society, and preservation of culture as well as the economic growth. It’s roots yield a valuable product and great service. And every communique is forthright, transparent, and honest.

A brand is started by people with a vision and a plan. Tugboat’s role is to refine that vision, then design and construct this brand holistically. We serve as the chief advisors and directors of a brand’s creation, evolution and maintenance. We make sure every experience of your brand is clear, concise and consistent.

Together, we are the primary stewards—the caretakers—of the brand.