tag:blogger.com,1999:blog-24855493Sun, 18 Feb 2007 03:13:38 +0000http://www.tugboatcreative.com/blog/tugblog.htmlTugboatBlogger5125tag:blogger.com,1999:blog-24855493.post-114645397114686314Mon, 01 May 2006 02:46:00 +00002007-02-11T01:29:27.736-05:00We had the chance to sit down for coffee with one of our heros Mac McCabe of O'Naturals this winter. While his ideals were most certainly intact, he left us wavering on our understanding of socially responsible business and the way its meaning today isn't what it was 20 years ago. Ever since I've been questioning my entire stance and Tugboat's reason for being. I kinda got to thinking that http://www.tugboatcreative.com/blog/2006/04/evolution-of-model.htmlTugboattag:blogger.com,1999:blog-24855493.post-114788362875462334Wed, 17 May 2006 16:09:00 +00002006-05-18T19:13:19.546-04:00Last winter I read Freakonomics which was an intriguing and eye opening read. Prior to this the depth of my knowledge of economics was stalled at a freshmen intro course that completely baffled me. Today it fascinates me. The line that really sticks out apparently is an old adage about what economics means beyond just numbers: morality is the way we'd like life to work and economics explains the http://www.tugboatcreative.com/blog/2006/05/morals-vs-incentives.htmlTugboattag:blogger.com,1999:blog-24855493.post-114607915258044596Wed, 26 Apr 2006 19:03:00 +00002006-04-26T15:19:12.596-04:00This weekend I had a chance to check out the New York Auto Show at the Javitz Center in NYC. Why does one who is working tirelessly to become a guru of sustainable business marketing do this? Well, in the interest of upholding my tenet of transparency I must confess that I'm a closet auto enthusiast. It was not the ridiculously impractical Italian sports cars that appeal to me. It was the up and http://www.tugboatcreative.com/blog/2006/04/learning-from-anti-client.htmlTugboattag:blogger.com,1999:blog-24855493.post-114395696817353521Sun, 02 Apr 2006 05:18:00 +00002006-04-03T18:13:37.760-04:00So I'm sure anyone reading this bit knows by now that Tom's of Maine is (ahem) partnering with Colgate. Let us hope, of course, that doesn't mean their rushing bunnies to Kennebunk to test shampoo on. This I believe is where socially responsible business becomes complicated. If you talk to the crunchy granolas who love Maine and Tom's and nature and all that (I'm one of them), then you're hurt http://www.tugboatcreative.com/blog/2006/04/toms-of-maineof-colgate.htmlTugboattag:blogger.com,1999:blog-24855493.post-114349367102032606Mon, 27 Mar 2006 20:49:00 +00002006-03-30T19:35:16.446-05:00 Okay, maybe not the worst ever- but from what I've seen this week. This morning someone left a tray liner from McDonald's pinned to the wall of my cubicle. It was a little story about how drinking a cup of coffee can make me a better person. Um...okay. Apparently all I have to do is drink a cup of McDonald's new Newman's Own/Green Mountain Coffee Roasters Organic Fair Trade coffee (say that http://www.tugboatcreative.com/blog/2006/03/most-offensive-campaign-ever.htmlTugboat